![MSA lamb MSA lamb](https://www.whitesuffolk.com.au/wp-content/uploads/2023/05/MSA-lamb.png)
The Meat Standards Australia annual report says MSA took the next step towards the model’s commercialisation in 2021–22. This signals a new frontier for the sheepmeat industry. “Having devices which can measure IMF as one of the traits of the MSA cuts-based model, has really progressed things,” Dr David Packer, MSA Program Manager said. “This has allowed us to demonstrate eating quality variation and the value proposition for the MSA cuts-based model for industry.