“It’s my belief that seedstock producers who haven’t adopted ASBVs to date have a limited time left in the industry. As with the dairy, southern beef, pig and poultry industries, the big players all come from a common standpoint of implementing and using objective measurement. Once you have introduced superior genetics they don’t just disappear, the benefit compounds, like interest.”
– Philip Gough, prime lamb producer, Victoria
![Why-Breeding-ASVB's-300 Philip Gough, Prime Lamb Producer](https://www.whitesuffolk.com.au/wp-content/uploads/2019/08/Why-Breeding-ASVBs-300.jpg)